Singapore Airlines (SIA) and Vistara, a joint venture between Tata Sons Private Limited and SIA, have signed a Commercial Cooperation Framework Agreement.
Vistara, Singapore Airlines Harmonising Efforts
In an announcement on Monday, they said that this agreement will further strengthen SIA’s and Vistara’s existing partnership and enable them to offer seamless services to their customers by harmonising efforts in capacity planning, sales, marketing, joint fare products, customer services and operations.
The agreement, which is subject to regulatory approval in Singapore, is an extension of a codeshare partnership that came into effect in 2017. Strengthening the partnership between SIA and Vistara will allow both airlines to achieve further synergies on services between Singapore and India, as well as in the key regions of South East Asia, Australia and New Zealand.
This will be important as the aviation industry recovers from the impact of the Covid-19 pandemic, and both international and domestic connectivity are restored in a gradual and calibrated manner in tandem with the demand for air travel.
Commercial Partnership Bond
Ms JoAnn Tan, Acting Senior Vice President Marketing Planning, Singapore Airlines, said: “By bolstering our partnership, Singapore Airlines and Vistara are able to work together to provide additional options for our customers. It also reflects the importance of the Indian market to Singapore Airlines, as well as our commitment to grow our network in the coming years.”
Mr. Leslie Thng, Chief Executive Officer, Vistara said: “We are thrilled to further strengthen our partnership with Singapore Airlines. The intent is reflective of our deep-rooted commitment to providing our customers the finest and the most convenient way to fly across the world with the consistency of a five-star travel experience. This is in line with our long-term growth plan of expanding Vistara’s global presence and presenting India’s best airline to the world.”
Vistara is India’s highest-rated airline on Skytrax and TripAdvisor, and has been the winner of several ‘Best Airline’ awards. In a short span of five years, Vistara has raised the bar for operations and service delivery in the Indian aviation industry by offering an unparalleled flying experience to travellers.
The SIA Group’s history dates back to 1947 with the maiden flight of Malayan Airways Limited. The airline was later renamed Malaysian Airways Limited and then Malaysia-Singapore Airlines (MSA). In 1972, MSA split into Singapore Airlines (SIA) and Malaysian Airline System.
Initially operating a modest fleet of 10 aircraft to 22 cities in 18 countries, SIA has since grown to be a world-class international airline group that is committed to the constant enhancement of the three main pillars of its brand promise: Service Excellence, Product Leadership and Network Connectivity.
Singapore Airlines Ltd (SIA) recently appointed Chen Sy Yen, who was earlier overseeing operations at Germany, Switzerland and Austria region for the airline, as the new general manager for India.
Chen Sy Yen takes over from David Lim, who served as the general manager of India for the airline since 2016.
“Since India is a key international market for the Airline, in his new role as General Manager India, Mr. Chen is entrusted with the responsibility of nurturing SIA’s global vision while ensuring the fruition of the company’s business objectives in the country,” the airline said in the statement.
Yen, who has worked close to three decades with Singapore Airlines, has held key leadership positions with the airline. He began his career with Singapore Airlines in 1993, when he joined as an administrative officer in the cargo division, and went on to serve in several senior managerial positions in Singapore and across international markets like Japan, Malaysia, USA, and Europe.
The International Air Transport Association (IATA), recently said in a report that airlines operating in the Asia-Pacific (APAC) region, including Singapore and India, are expected to report combined losses of $31.7 billion in 2020.
This IATA said was because of the adverse impact of the COVID-19 pandemic on travel. The total capacity utilized by airlines in the APAC region during 2020 is expected to fall 55.1%, with total passenger traffic plunging 62% this year, it is estimated.