Safety instructions have nearly always gone unnoticed. But not on your next Vistara flight. In its first ever airline safety video to be played for passengers, Vistara has used Yoga postures to demonstrate cabin safety.
The four-minute video’s in English and Hindi for its Airbus A321neo and Boeing 787-9 Dreamliner aircraft take you on a journey of India featuring some exotic locales. From the serene Pangong Lake in Ladakh, the idyllic Kannur Beach in Kerala, and the extraordinary Dawki river in Meghalaya. They are all there.
Vistara’s Chief Commercial Officer, Vinod Kannan, said: “There was no better way to show Vistara’s Indian roots and its global, contemporary outlook than this. Yoga is one of India’s greatest gifts to the world, practiced by hundreds of millions of people, and our country’s diverse landscape continues to surprise natives and visitors alike. The video combines both these aspects with important safety briefing to help travelers remain not just safe, but also arrive feeling fresh at their destinations.”
Kannan added that, “Safety instructions do not necessarily have to be monotonous, and our intent with this video is to grab the attention of even the most frequent flyers.”
The safety videos have been developed in collaboration with its creative agency partners, FCB India.
“Most safety instructions videos go unnoticed, playing in the background on our flights. But this one keeps you hooked from the very beginning. The essence of India – Yoga, clubbed with the awe-inspiring offbeat Indian destinations, wrap the life-saving safety briefing in the fabric of Incredible India. It gives the passengers something unprecedented to watch,” Surjo Dutt, National Creative Director of FCB said.