Moran Birger has been appointed as the Head of Sales for South Asia, Middle East and Africa effective April 1, 2021. Mr. Birger will be based in the airline’s headquarters in London and will be responsible for all sales and commercial activity for the region.
Prior to this, in 2019 Mr. Birger was appointed as British Airways’ Head of Sales for the Asia Pacific and Middle East, Japan, and was based in Tokyo. He was responsible for the overall marketing and commercial operations of all the markets in the region.
He has previously worked in Ghana and has also held the position of Commercial Agreements Executive – Revenue Management for British Airways looking after the carrier’s relationships with a broad portfolio of key European airlines.
Started with British Airways
Mr. Birger began his career with British Airways in 2011 and has worked in many of the airline’s key business areas including Community Investment, Revenue and Operational Management of the company. Additionally, Moran was responsible for driving British Airways’ relationship, strategy and joint selling efforts with Japan Airlines, Iberia and Finnar as part of the 4 carriers’ joint venture.
Hassel-free Air Travel is Priority
“I am excited to take up this opportunity in such important geographical markets. My immediate focus is to provide safe and hassle-free air travel to all our customers travelling to meet friends and relatives or to engage in business. We are constantly looking at innovative ways to simplify our customers’ journey and ensure that they travel with confidence and enjoy the British Airways experience,” he said.
Mr. Birger is a graduate from University of Manchester in business and politics. A multilingualist who knows English and basic Spanish and Russian, his hobbies include travelling, snowboarding, squash/tennis.
Indian Travellers Can Directly Upload Certificate
Meanwhile, British Airways’ customers eligible to travel to India are now able to upload their negative COVID-19 test results and other travel declaration forms directly into their booking on the airline’s website, in advance of travel.
The trial, which is valid for all flights from London to India, will help certify that customers have the correct documentation needed for their flight before they arrive at the airport, allowing them to check-in online and avoid queuing in the terminal.
Three days before they are due to depart, customers receive an email directing them to the ‘Manage My Booking’ function on BA’s website where they can find the relevant entry requirements, including a negative COVID-19 test result and a digital declaration form.
The customer will then upload each document via ‘Manage My Booking’ which will be certified by the airline within six hours to ensure they meet the entry requirements.
British Airways aims to roll this trial out to more destinations over the coming weeks and is also working to add this functionality for those destinations to its British Airways App. This will enable customers to securely upload the documentation for their booking directly from their mobile device, which could include negative COVID-19 test results and / or proof of a vaccination if it is required by the government of the destination.
Sean Doyle, British Airways’ Chief Executive Officer, said, “We know that innovation and technology hold the key to unlocking international travel. We are already offering access to travel app ‘VeriFLY’ on selected routes and IAG has been helping develop ‘Travel Pass’ with IATA.”
Mr. Doyle added that now it’s also time to look at what British Airways could offer through its own website. “The key benefit of customers being able to upload the correct travel documentation into their booking, is that it enables them to check-in online, speeding up the airport process. We are continually exploring the best possible options to help our customers return to the skies, safely,” he said.